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How to Write a Listing in Irvine, CA

How to Write an Attractive Listing

By , 9:00 am on

If you’re listing your Irvine home for sale, keep in mind the online listing is often the first (and sometimes only) thing potential buyers see, and it often determines whether or not they want to pursue your property further. A bad listing can turn buyers off and prevent your home from selling as fast as you might like. Here are a few tips for writing a great listing.

1. Offer Details

Don’t undersell your home. If you have shiny new quartz countertops, say it in the listing. If you’ve put money into updating the kitchen or bathroom, let potential buyers know. Potential buyers also love to see “custom” in listings, so be sure to emphasize any custom work you had done. The devil is in the details, and this also lets buyers know they won’t have to do any work once they move in.

2. Be Honest

Don’t try to cover up flaws. Potential buyers will find out, and they won’t be happy you tried to hide it. List the type of home you have (single-family, condo, etc.), give a few details about the neighborhood, and always include the full address so people can look it up.

3. Highlight Amenities

Let potential buyers known if you’re just five minutes from the grocery store or if there are a number of restaurants and shops within an easy distance. If you have a few personal favorites, include that too. It will give people a better idea of what’s around and what it will be like to live in the neighborhood.

4. Don’t Overlook Light and Privacy

This can sound contradictory, but buyers are interested in natural light (including the direction the windows face) as well as privacy. Terms like “off the street” and “top floor” both indicate privacy along with peace and quiet.

Working with a friendly and experienced real estate agent in Irvine is one way to ensure your listing attracts the right kind of buyers. If you’re thinking of listing your home or townhome for sale in Irvine, give us a call at (714) 454-6304 and schedule an appointment today.

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